What I Learned From the Weather Channel

I turned on the Weather Channel when some clouds were moving in, and stumbled onto an unusual report. The discussion was about seasonal beers, which they said have recently gained popularity. They were interviewing the owner of a brewery in Georgia, getting details about his seasonal beers and asking about how the early spring had affected production. This report made me think, “Wow, they know how to expand on their niche.” Examine their programming and you’ll find they take some diverse subjects and connect them to the weather in an attempt to get everyone interested. This same concept can apply to your blog, website or business. First, find your niche, then expand on it and finally explore new angles to connect with as many people as possible.

Your niche may be broad or narrow; for example, you may center on crafts, or focus on just scrapbooking. You want to attract a large enough audience and have some room to expand, so it’s important to choose a niche that isn’t super specialized. Obviously, a broader niche has more opportunity for development, but it shouldn't be so broad that the purpose of your website or blog is unclear. Don’t try to encompass so many topics, you don’t give any of them the attention they deserve, so the quality is subpar. No matter what you choose, it should be something you’re passionate and knowledgeable about.

Expanding on your niche topic is what will make your blog interesting and provide plenty of material for the future. Consider how your subject relates to a current news event, the time of year or people’s daily lives. When you think of an idea, write it down so you don’t forget. Just don’t get too carried away and try to link your niche with everything under the sun. A post about something unrelated to your niche, such as writing about high cholesterol in your craft blog, will not win you many fans. The connection between your articles and your niche subject should be very evident.
Often creating variations on your theme will open new markets. Think back to the example of a craft blog; the audience for the blog may be mostly female, but you could get the guys involved by running a series of craft projects for dad’s to do with the kids. The mom’s will still love you, and you could reach a new group of readers. Approaching your subject from a different angle will be appealing to your readers and motivate you to write.

To reiterate, here are what your goals should be:

• Find your niche (Love your niche, and don’t make it too broad or narrow.)
• Expand on it (Relate your niche to life, times and people.)
• Explore new angles (Think outside your niche’s box and make it relate to more people.)

Who knew watching the Weather Channel could teach us something about blogging? Whoever thought of linking beer to the weather had to be a genius.

Google's New Privacy Policy - Too Important to "Dismiss"

A distinct change to Google’s privacy policy, will affect millions of people, and you’re probably one of them. A vast collection of free services reside under the Google umbrella, including Gmail, Chrome web browser, YouTube, Blogger and more. One goal of the new privacy policy, proposed for March 1, 2012, is to remove the separate policies, and cover all the products with the same agreement. This means Google can take the information gathered from all the products you use, and compile it into one customer profile. They will collect basic contact information, and record other data, such as your search queries, e-mails, location and computer configuration. Concerning the policy update, Google states, “Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google.” If you have ever searched for a product, and noticed ads for related products suddenly show up on web sites you browse, you just witnessed an example of how Google uses the information they gather.

In an age of computer hackers and identity theft, it’s understandable that many have feelings of trepidation over this privacy policy. You will not have the option to “opt out” of the new policy, which is another issue that’s been heavily debated. Although Google accounts provide some options for tailoring privacy settings, the casual user may not know how to limit the flow of personal information. Frida Ghitis, author of the CNN opinion piece “Google knows too much about you,” looked for an easy way to prevent Google from saving personal information. However, she stated, “There was no such button.” Deleting information is not a guaranteed solution either, since the data may still be stored on servers for days, or even months after you hit “Delete.”

The broad area covered by the policy raises concerns for many people, including consumer advocate groups and lawmakers. Recently, the Electronic Privacy Information Center (EPIC) filed suit against the U.S. Federal Trade Commission as an attempt to halt the changes proposed by Google. James Cantor of The New York Times reported that the European Union (E.U.) is investigating the new policy to ensure it does not conflict with data protection laws. The E.U. asked Google to delay implementing the privacy changes until their inquiry is complete. Google executives also met with members of the United States congress on February 2, 2012. This came on the heels of a lengthy letter submitted to the lawmakers on January 30, 2012. Both the letter and the meeting however failed to dispel all the concerns. In an interview with Tech Live, Congresswoman Mary Bono Mack commented, “I think Google is trying very hard to calm a nervous public about what they're doing.”

Google asserts their basic privacy principles haven’t changed, and reiterate that they recognize the serious responsibility of protecting the information in their care. On their Public Policy Blog, you will find several posts defending the new policy and attempting to clear up misconceptions. Nevertheless, it’s always prudent to take steps to guard your personal data. First, you should read Google’s new privacy policy in detail. In Google’s favor, they worded the policy very simply, so you won’t be confused by any long legalese. Next, read the answers to “Frequently Asked Questions” about the update, because they focus on specific points of concern. Finally, familiarize yourself with Google’s privacy tools, and follow the instructions to review and edit your privacy settings. It’s easy to become complacent, but your information is out there, and when this privacy policy moves ahead, it could all be in one place.

Laptop Woes – Synaptics Touchpad Stops Working

It’s morning, the start of a busy day filled with e-mails to answer and projects that must be finished. You grab your coffee and start your computer only to find it has rebelled against you. Suddenly the touchpad on your laptop is useless, and your cursor is stubbornly motionless. Your computer shows no sign of giving in, no matter how much you threaten it. When you have problems with like this, and have business to take care of, it’s an extremely frustrating situation. If you’re like me, you just want the problem fixed, NOW.

I recently had an issue with the Synaptics ps/2 port touchpad on my HP Pavilion laptop. On startup, the cursor would freeze in the middle of the screen and the touchpad would not function. All appeared normal on the outside, the light was on above the touchpad and the software for the device started normally. Accessing the device manager in Windows didn’t reveal any issues. The computer even had the audacity to state, “The device is working properly.” So, everything's fine, but nothing's working.

Apparently, it’s hard to determine a specific cause for this issue. It tends to happen suddenly, sometimes while the computer is in use, or on startup. In some cases, it occurs because the driver is incompatible with a system update. If you have installed updates, or any new software, you may be able to resolve the problem using System Restore. Another possible cause is a corrupted file or driver. This happens for a multitude of reasons, but if you regularly shut down your computer, it can help prevent this problem. Hibernation mode, is a convenience, but is also known to cause issues. I am notorious for putting my laptop into hibernation, and that may have resulted in my touchpad trouble.

After searching the Internet for a solution, I found several suggestions for fixing the problem, however only one simple suggestion actually solved it for me. I wanted to compile the advice I found here for anyone else who suffers this issue. If you need to navigate your computer, see if you have a backup mouse. I was able to connect a USB wireless mouse and retain full use of my system while I attempted to fix the touchpad. The other option available is to use the keyboard, which can help you do some things, but it’s difficult to master. Remember that the “TAB” key will cycle through options, and the enter key confirms your choice. The arrow keys will also highlight choices within open windows. Don’t forget your Windows “START” key will quickly open the Start Menu of your computer.

On to the solutions:

1. Ensure the Touchpad is Enabled

This may seem like an obvious one, but it is very easy to disable the touchpad accidentally while typing. Try pressing the “FN” key plus “F7” for Acer and some HP laptops. Locate the corresponding “F” key on your computer and see if this works for you. Also, check any buttons located near the touchpad. Some models have “Enable/Disable” buttons located above or beside them. Mine is blue when enabled, but turns red when disabled.

2. Perform a Hard Reset on the Laptop

This may sound a bit scary, but is really quite simple. This removes all power sources and forces the computer to reestablish its connection to hardware manually, without relying on its memory. This repairs the problem if something in the memory is corrupted. Don’t worry, this doesn’t remove any information or do something crazy like reset your computer to defaults. However, that being said, I assume no responsibility if this causes issues or is done improperly. This solution worked for me, but you must try it at your own risk.

Keep in mind the instructions below are for an HP laptop. While I assume they would be similar for other manufactures, please consult the website or manuals for information on how to do this correctly for your computer.

1. Shut down the computer normally.
2. Unplug the power adapter and remove the battery.
3. Press the “Start” button for 15 to 20 seconds. (This drains any residual power.)
4. Replace the battery and power adapter.
5. Turn on the computer. Let your computer fully start up, and then test your touchpad.

3. Update the Driver

Your driver may need to be updated if it’s not compatible with current Windows updates, or if it’s corrupted. Drivers are available from your computer manufacturer, the touchpad manufacturer and Microsoft. Start with the one from your computer manufacturer. Download the driver, and then run the installation wizard and restart your computer.

To view the current driver information, or roll back to a previous driver if the update didn’t work, go to the Start menu and select “Control Panel.” From the “Control Panel,” choose “System and Maintenance,” and then click “System” and “Device Manager.” Click on “Mice and other pointing devices” in the Device Manager window, double-click your touchpad in the list and then choose the “Driver” tab.

I hope this post helps you get back to work!

Diversifying

“Don’t keep all your eggs in one basket.” It may sound cliché, but that’s the basic idea behind diversification. If you don’t diversify, and someone suddenly comes along and steals or destroys your single basket of eggs, you’re left hungry and wondering what to do next. Hence, diversifying your online business is extremely important if you want to stay busy and keep your paychecks regular. In an uncertain world, you never know when a source of income may unexpectedly disappear.

Unfortunately, many writers who focused on one company are now facing the reality of losing their income. Demand Media Studios recently announced to their writers via e-mail a cut in available titles and upcoming company changes. These adjustments come after Google’s algorithm update in February, referred to as “Panda.” According to The Official Google Blog, the goal of this update was to “Provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.” Google’s update affected the rankings and profitability of DMS content giant EHow, and many similar sites. Demand Media Studios still holds the stigma of being a “content farm.” However, the company consistently balks at that label and states they are working toward improving the quality of titles and content. Consequently, Demand Media Studios needs to make changes to their business model, which has resulted in a lack of material to write and is forcing many freelancer writers to diversify.

Marketing yourself as a freelancer can be an intimidating concept, but it’s the first step to diversifying. Education will make the transition easier, so take advantage of the wealth of advice available from successful freelance writers. Your initial goal will be to find new sources of income. One place many writers start looking is through online job postings on freelance websites. These sites have their place, but remember that most writing jobs listed there will be low paying and there’s usually plenty of competition. Acquiring a few jobs that way could be beneficial if you want to build your portfolio and gain more experience. However, your long-term goal should be to build business contacts that will be regular clients, and that means promoting yourself.

Here are some steps you can take to move your business ahead:

• Find a focus for your business. For example, if you’re best at creating website content, concentrate on that.

• Update and polish your resume. Revise your resume to highlight work reflecting your specialty. Don’t forget to include recent work. Assemble a link list of published work that you can easily copy into job applications.

• Create or update your website. Make your website SEO friendly, with relevant keywords and content. Include pay-per-click ads or affiliate marketing links to monetize your site.

• Start or update your blog. A blog is an excellent way to express yourself and show off your talent. Post a link to your blog from your website and social networking sites. You can also insert ads and affiliate marketing links on your blog.

• Network with other writers. You can do this through social networking and writers forums.

• Contact potential customers directly. E-mail or call local and online businesses that could benefit from your writing. If you write SEO content and see a website that needs help, let them know about your services.

Of course, growing a diversified business takes time and work, but the results are well worth the effort. You will have more security when you don’t have to rely on one source of income. In addition, writing for different clients means your work will be more varied and interesting. Market yourself and build a clientele, then you will develop a more stable and productive freelance writing business.

If you need ways to fill gaps in your income quickly, this will be addressed in my next post.

Don't Be a Target

It’s nice to get out of the house and do some online work in a different environment. With so many restaurants and coffee shops offering free Wi-Fi, you have many choices for an “office” outside the office. Unfortunately, the fact that these places attract people with their expensive electronic devices has made them a prime target for thieves. Starbucks recently got some press as being a hot spot for these grab-and-go crimes. Purses, laptops and other items have disappeared in the blink of an eye. Take precautions to protect your valuables when you're out.

First, you must combat the complacency that develops from being in an environment that feels like home. Starbucks and other places offer a relaxed atmosphere with comfy chairs and soothing music. This setting that makes them appealing places to work, but you may let your guard down when your surroundings feel safe.

Distractions also abound in busy places. While you try to tune-out the music and conversation, you may get tunnel vision. You could be happily working online while someone grabs your bag or wallet off the chair next you. A thief can empty a purse in a matter of seconds. Other people probably won’t be much help in identifying the guilty party. More than likely, everyone around you is also absorbed with his or her laptops, iPhones or iPads.

Bottom line: to protect your belongings you must remain vigilant no matter where you are. Keep in mind you're in a public place. Treat it as if you're standing in the center of Grand Central Station, and don’t let your belongings out of your sight. If possible, keep your hands on them at all times. When you get up for a refill, to use the phone or go to the restroom, take them with you. When you must leave your computer at a table, employ a device like a laptop lock. A watchful eye is the best way to avoid being targeted.

More reading:

Thieves drop by Starbucks to grab something to go; Michael Wilson THE NEW YORK TIMES

Starbucks Customers Targeted by Laptop Thieves; Melanie Pinola PC World

Do you wear many hats?

The cost of living is up and the economy is down. Wages remain the same, or sometimes they disappear entirely. Thousands face unemployment and overwhelming problems with the job market. This dire financial situation may seem grim, but it's also motivating. Talented people are using every skill they have to reach their financial goals. Artists, writers, photographers and designers are exploring new avenues, and have found business prospects online that bring them closer to making ends meet.

“Many Hats” blog is dedicated to busy individuals who juggle jobs online and off, in addition to caring for their families and other responsibilities. Posts will cover a variety of topics related to online businesses. Look for subjects including time management, maximizing your profits, new income opportunities and balancing work and life. Get some useful advice and help dealing with challenges by learning from the experience of someone who’s been in your situation.

Best wishes for success!